Pain

Vision of Experience

Pain

Which needs (human drives) are at work for someone to take action and get rid of a pain?

Purpose

Sometimes, people want to get out of a current situation because it causes them pain or discomfort. They seek medicine to treat illnesses. They want water because they’re thirsty. They call their friends when they feel lonely. In such cases, closing the gap is based on a need to get rid of problems, struggles, and frustrations.

Notes

Sometimes, it is best to define a Gain; other times you will define a Pain. It is also possible to do both.

Rules / Constraints

  • We have not (yet) defined rules or contraints.

Persona
Context
Pain
Gain
Value Proposition
Feeling
Featured
The Product Is Not the Experience
The Product Is Not the Experience

The problem with most company and product visions is that they focus on output rather than outcome. We can explicitly distinguish the product value to be offered from the feelings and emotions we hope to generate.

“In order to carry a positive action we must develop here a positive vision.”

(Source: Dalai Lama)